How MyTrip.AI powered Undiscovered Mountains’ 24/7 adventure planning.
Undiscovered Mountains, a boutique adventure travel company focused on lesser-known regions of the French Alps, needed a smarter way to manage traveler inquiries year-round. They partnered with MyTrip.AI to deploy an AI-driven assistant that qualifies leads across a range of season-specific activities — from trail running to husky sledding — handles routine Q&A so the team can focus on high-touch trip planning, and captures after-hours inquiries to route high-value leads to human advisors. Within weeks, they saw smoother customer interactions, fewer repetitive emails, and a strong foundation for scaling AI across their business.
Company background
- Company: Undiscovered Mountains
- Location: Southern French Alps (Écrins National Park, Queyras Regional Park)
- Focus: All-season adventure trips — skiing, via ferrata, and multi-activity breaks
- Reputation: Personalized service with local connections and hidden-gem experiences
The challenges
- High volume of activity-specific queries. Detailed questions about equipment and skill requirements created overwhelming email and call volumes.
- Dynamic inventory and destination knowledge. Seasonal activity variations required real-time updates on packages and offerings.
- Limited round-the-clock coverage. Peak season runs April–October, but travelers research year-round, so after-hours leads slipped away.
- Maintaining the personal touch. Every trip is curated, so the team needed AI that mirrors their high-quality service and knows when to escalate.
The solution
A rich adventure knowledge base
The assistant references the operator’s website and specialized data across skiing, husky sledding, and mountaineering, matching each inquiry to the right trip pages and add-on activities.
Smart lead capture
The AI collects details like dates, group size, and skill level while building rapport — so only well-qualified inquiries reach the team.
After-hours logic
When staff are offline, the AI gathers the essentials, sets expectations for follow-up, and logs every conversation — eliminating missed leads with 24/7 coverage.
Continuous quality
MyTrip.AI’s Travel Shopper Simulator stress-tests responses about availability and cost, while the Customer Experience Evaluator continuously audits performance against conversion rates and satisfaction.
Results and benefits
- Fewer repetitive queries — routine questions like cancellation policies and activity recommendations are handled instantly, freeing staff for complex itineraries and group bookings.
- Stronger engagement — adventure seekers receive immediate, tailored suggestions by season and skill level, building trust and generating more leads.
- Around-the-clock lead capture — no more missed after-hours customers; the AI collects details and delivers them to staff each morning.
- Future-proofed operations — the company is exploring advanced itinerary builders and deeper CRM integrations.
What’s next
Undiscovered Mountains is exploring an omnichannel, AI-driven CRM to unify email and web chat, expanded itinerary building with dynamic activity bundling, and continual optimization through monthly AI reviews and fresh training data.
By implementing MyTrip.AI, Undiscovered Mountains transformed activity-based inquiry handling — eliminating repetitive tasks, capturing high-quality leads, and ensuring no traveler goes unanswered.