The Journal
Ideas for the modern travel business.
Playbooks on AI, growth and content for tour operators, agencies and hotels.
AI Agent Case Study: Happy Gringo
Happy Gringo—a respected travel agency with 20 years of experience in Ecuador—sought a way to deliver top-tier, round-the-clock customer interaction on their…
How Travel Agencies are Using AI in 2025
How are travel agencies and tour operators using AI in 2025?
Turn Data Chaos into Customer Delight: How AI Can Centralize Your Travel Systems
From OTAs to AI Agents: Why the Future of Travel Is Direct and Integrated
From OTAs to AI Agents: Why the Future of Travel Will Be Direct and Integrated
From OTAs to AI Agents: Why the Future of Travel Is Direct and Integrated
A Preview of Strawberry?
OpenAI’s Strawberry Model: The Next Big Leap in AI Reasoning? OpenAI is set to launch its latest AI model, codenamed “Strawberry,” which…
Multi-Turn Chat Evaluation – How to Know if Your Chatbot Stinks
Evaluating Customer Satisfaction Levels in Multi-Turn Conversations with AI Assistants Evaluating the performance of AI assistants, particularly in multi-turn conversations, is a…
Google Search API Leak – In-Depth Analysis
This is a discussion with an AI Assistant that I created. The assistant was provided with a spreadsheet containing the contents of…
GEO – Generative Engine Optimization – the Next SEO
Generative Engine Optimization (GEO): The Future of SEO and Content Strategy Introduction In search engine optimization (SEO), a new paradigm has emerged,…
A Brief History of The Travel Agent
Once upon a time, travelers had no choice but to navigate their journeys through the gates of local travel agents, guardians of…
AI Assistants for Traveler Engagement and Sales
AI-Driven Personalization: Revolutionizing the Travel Industry with Tailored Experiences Executive Summary AI systems that are adept at analyzing customer conversations are revolutionizing…