The Journal
Ideas for the modern travel business.
Playbooks on AI, growth and content for tour operators, agencies and hotels.
Why ChatGPT or Claude Should NOT Write Your Web Content in 2026
In 2026, ChatGPT, Claude, and Gemini all fail the same way on tour-operator content. Here is the seven-step editorial process that actually…
Biggest Tech Challenge for Travel Companies? The Frankenstack
We identified the most common challenges that leaders eperienced around technology and communications, and discussed them in our latest podcast episode, “Taming…
Strategic Use of AI for Travel Companies
What if you could convene the world’s top minds—right at your keyboard—to help you think through every scenario? With the right AI…
What is an AI Agent?
In short, an AI Agent is like hiring a tireless, rule-perfect assistant that plugs directly into your existing tools—chat, email, booking systems—to…
AI Agents, AI Assistants, AI Integration, AI Tools, Conversational Commerce, Customer Service, Latest News, Our Blog, Sales50 Largest Challenges to Travel Agencies, Tour Operators & Activity Providers in 2025
Learn how AI can help travel companies overcome some of their biggest challenges.
Introducing the AI Compass Podcast For Travel Leaders
Is Your Travel Marketing Ready for AI? How ‘Marketing to Machines’ is Reshaping Bookings
GPT-4.1 And Its Impact On Travel Agent Chatbot Performance
Why GPT-4.1 Matters to Your Travel Company. It enables higher performing AI Agents to better satisfy your customers.
Securing AI Chatbots for Travel Companies
With the rapid adoption of AI chatbots comes growing security and compliance challenges. When a chatbot handles sensitive personal information—such as credit…
Undiscovered Mountains Case Study
Undiscovered Mountains needed a smarter way to manage traveler inquiries year-round. They partnered with MyTrip.AI to deploy an advanced AI assistant that…
Agent to Agent Marketing in the Travel Industry
From OTAs to AI Agents: Why the Future of Travel Is Direct and Integrated